
Isabel Ribas
MANAGING DIRECTOR
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change,” said Charles Darwin. With around 30 years of experience in communication, across various organizations and areas of expertise, Isabel is an inquisitive soul by nature, encouraged by the Universidade Nova de Lisboa, where she graduated and completed her Master’s degree in Communication. She is entrepreneurial, driven by intellectual challenge, the need for lifelong learning, and the maxim that knowledge never runs out. It is with this philosophy and way of being that she has contributed to building brands, and to an academic career spanning many years. Throughout her career at GCI as an Edelman affiliate, Isabel has been a partner, held various positions, and coordinated teams and projects for leading companies such as Sony, HP, Disney, Turkish Airlines, Sovena, Luxottica, amongst many others. At Sustainable Society, she has embraced the cause of sustainability and channelled her energy into pioneering projects with a positive impact on society, such as the Green Project Awards and the Food & Nutrition Awards. Across multiple GCIMEDIA Group projects, she is currently pursuing her passion: Communication.