Jorge grew up with endless views of the beach and the sea, surrounded by art and history, even though Tavira wasn’t the town of his birth. Communication played an early role in his life, when he entered the world of journalism. He has worked at DN, Jornal Novo, Correio da Manhã, RTP and still mentors the Correio da Manhã Canadá project.

With a degree in Journalism and post-graduate studies in Marketing and Advertising, Jorge attended INA in Paris for his audiovisual training. He founded Sonomage in 1984 and Media Consulting in 1996. Along the way, he led other companies and embraced the teaching of Journalism and Marketing.

Highly active and always keen to take on new challenges, he has one foot in the Portugal-China Young Entrepreneurs Association, another in the Portugal-Indonesia Business Association, and he is even an auditor for the National Defence Institute! Whenever the opportunity arises, Jorge visits his Algarve home. To relax, one of the many activities he enjoys is a challenging round of golf.