With a background in Advertising & Marketing, Paulo has forged his professional career in the former. After almost 10 years at ex-EuroRSCG (now Havas Group), he became an expert in project management and strategic planning. He has worked with brands such as Continente, Sagres, Tranquilidade, Worten, Coca-Cola and Delta.

He later switched to the events sector, in the strategic and creative areas, with stints at WMK (project management for customers including TV Cine, Marcas de Confiança, 7-Up, LG and Seaside), and at iMotion, where he managed projects for brands such as BP, Bial, Abbott and Ageas for five years.

In March 2020, he joined the GCI Group as strategic and creative director, where he was responsible for initiatives such as Virtual Arena and different projects for brands such as Zeiss, Decathlon, Victoria, OPPO, Montepio and Sonae.

In his spare time, Paulo is the author and content producer of the blog, Onde Vamos Jantar? (Where are we going for dinner?)